Sooo… How much does app ux/ui design really cost? Design (UI/UX) development is one of the most critical parts of a successful mobile app. Beautiful and pleasant screen designs, clean buttons, and strategically placed visual effects evoke positive emotions from...
Is SEO Worth it for Small Businesses? Marketing budgets are under intense scrutiny right now, as businesses around the world and in a range of sectors tighten their belts. If you are involved in digital marketing, you need to be able to demonstrate the value of the...
What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it’s critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
