What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it’s critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today’s video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for...
In today’s Lunch & Learn video, we will talk about the things that you need to know about the new Google Analytics 4, released in October 2020. We will cover many topics that will help make it easier for you to get to know and set up Google Analytics 4 with...
