What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it's critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are attributed...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
Web security is arguably the least fun aspect of managing your own online business. Like all safety measures, web security is easy to overlook until something disastrous happens to your site, such as a customer data breach or other hack. But, fear not– we’ve rounded up some best practices that all bosses should implement to protect their website, customer data and your company’s reputation.
At Digital Dames we believe that Black Lives Matter. We have always held women, minorities and otherwise disenfranchised communities near to our hearts as we grow this company. With that, we recognize that there is much unlearning to do in order to unpack our own...
Mobile App Marketing: The Impact of iOS 14.5 Apple App Tracking Transparency Wow! Apple has rolled out its new privacy/consent updates with iOS 14.5 giving consumers more control over what data they share with mobile apps. What does this mean for mobile app marketing?...
What Is a Good eCommerce Conversion Rate? Are you looking at your conversion rates for landing pages and your eCommerce site overall wondering if they are good enough? You’re not the only one! The majority of eCommerce business owners have a conversion rate they would...
Here at Digital Dames, we hold Mother Earth so closely to our hearts. To celebrate Earth Day, we are delighted to share some wonderful organizations we've had the pleasure to partner with who are doing their part to reduce waste and bring meaningful, positive change...
How to Increase Conversion Rate on Shopify The Shopify platform is wildly successful, but how do you go about improving conversions? Customers love Shopify. In fact, not only has Shopify managed to become one of the world's top e-commerce platforms, attracting...
Senior Data Architect
