Sooo... How much does app ux/ui design really cost? Design (UI/UX) development is one of the most critical parts of a successful mobile app. Beautiful and pleasant screen designs, clean buttons, and strategically placed visual effects evoke positive emotions from...
What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it's critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are attributed...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
Web security is arguably the least fun aspect of managing your own online business. Like all safety measures, web security is easy to overlook until something disastrous happens to your site, such as a customer data breach or other hack. But, fear not– we’ve rounded up some best practices that all bosses should implement to protect their website, customer data and your company’s reputation.
In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar, Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and...
Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing,...
In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We cover everything from strategic planning, to testing and even landing page development. This is the third episode in our series about CRO...
The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success. At Digital Dames,...
How do you convert more website visitors into customers? Is your revenue not scaling with your ad spend? Are you trying to figure out why people are abandoning your mobile app or website? In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus CRO...
