"The best investment our company has made on analytics" - Benzapp, Bob Martin
In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar, Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and...
Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing,...
In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We cover everything from strategic planning, to testing and even landing page development. This is the third episode in our series about CRO...
The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success. At Digital Dames,...
How do you convert more website visitors into customers? Is your revenue not scaling with your ad spend? Are you trying to figure out why people are abandoning your mobile app or website? In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus CRO...
In this episode of Digital Dames’ mar tech podcast Conversion Path we’re talking about 7 Blockchain trends that will affect the future of business. Listen in to learn about: Supply chain transparency Tokenization Financial transformation Cryptocurrency Decentralized...
In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus on Web 3, specifically, the blockchain, cryptocurrency and NFTs and in this episode we are talking all about the future of the web. Listen in to learn about: Blockchain &...
In this episode of Digital Dames’ mar-tech podcast Conversion Path we are talking about Web 3 covering the basics of blockchain technology, cryptocurrency, NFTs and what it means for your business. Listen in to learn about: Blockchain Basics Cryptocurrency NFTs...
Welcome to another episode of our mar-tech podcast Conversion Path. In this episode we are talking about our favorite tech and unveiling our go-to favorites for behavioral analytics, data, marketing and beyond. Listen in to get a "peek behind the curtain" to learn...
In this episode of Digital Dames; martech podcast Conversion Path we are talking about the features of what makes a good app, both from a user design perspective, and more importantly, from a data and analytics perspective. Listen in to learn about: Analytics...
Do you ever search for things to buy online and notice ads showing up with pictures and prices? These are called Google Shopping ads, and they can be an excellent way for businesses to show you their products. But did you know that there are ways to make these ads...
From Cost to ConversionAre you interested in using Google Ads to promote your business but hesitant due to concerns about cost? You're not alone. Many companies are curious about how much it will cost them to run a successful Google Ads campaign. The truth is that the...
Google Analytics is a web analytics tool that provides businesses with insights into their website traffic and marketing effectiveness. One of the key features of Google Analytics is the use of dimensions, which are attributes or characteristics of your data. For...
What is a Dimension in Google Analytics?Understanding the data collected by this powerful tool is essential for anyone looking to optimize their online presence and drive their business forward. But with so much information available, it can be overwhelming to know...
Postman is a great tool to use for merging duplicate profiles in Mixpanel Sometimes when working with Mixpanel you run into an issue where you have duplicate profiles. Luckily Mixpanel has an API endpoint for this. One of the easiest solutions is to connect your...
