With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today's video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for a...
In today's Lunch & Learn video, we will talk about the things that you need to know about the new Google Analytics 4, released in October 2020. We will cover many topics that will help make it easier for you to get to know and set up Google Analytics 4 with Google...
In today’s Lunch and Learn video, let’s talk about the recent massive update that Google announced in October 2020. We will explore and look closely at all the interesting new features Google Analytics 4 has to offer versus Universal Analytics. Unsure how to set up...
In today's Lunch & Learn video, we explore the new convenient tool that will help you to track your event data in the new Google Analytics 4 (GA4) dashboard. You’ll learn how to setup your tracking to observe behavioral events coming through your websites in GA4,...
The world today is more digital because of the Coronavirus. Most of us are now working from home, purchasing most of our products online and even experiencing entertainment and social connections digitally because of social distancing. What are the implications of all...
It’s common for brand marketers to overlook mobile website optimization. You might prioritize your advertising strategy over optimizing your mobile web speed, for example.But, what if you knew that you had the opportunity to increase revenue by up to 10% with only a...
At Digital Dames we believe that Black Lives Matter. We have always held women, minorities and otherwise disenfranchised communities near to our hearts as we grow this company. With that, we recognize that there is much unlearning to do in order to unpack our own...
Mobile App Marketing: The Impact of iOS 14.5 Apple App Tracking Transparency Wow! Apple has rolled out its new privacy/consent updates with iOS 14.5 giving consumers more control over what data they share with mobile apps. What does this mean for mobile app marketing?...
What Is a Good eCommerce Conversion Rate? Are you looking at your conversion rates for landing pages and your eCommerce site overall wondering if they are good enough? You’re not the only one! The majority of eCommerce business owners have a conversion rate they would...
Here at Digital Dames, we hold Mother Earth so closely to our hearts. To celebrate Earth Day, we are delighted to share some wonderful organizations we've had the pleasure to partner with who are doing their part to reduce waste and bring meaningful, positive change...
How to Increase Conversion Rate on Shopify The Shopify platform is wildly successful, but how do you go about improving conversions? Customers love Shopify. In fact, not only has Shopify managed to become one of the world's top e-commerce platforms, attracting...
Senior Data Architect
