With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today's video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for a...
In today's Lunch & Learn video, we will talk about the things that you need to know about the new Google Analytics 4, released in October 2020. We will cover many topics that will help make it easier for you to get to know and set up Google Analytics 4 with Google...
In today’s Lunch and Learn video, let’s talk about the recent massive update that Google announced in October 2020. We will explore and look closely at all the interesting new features Google Analytics 4 has to offer versus Universal Analytics. Unsure how to set up...
In today's Lunch & Learn video, we explore the new convenient tool that will help you to track your event data in the new Google Analytics 4 (GA4) dashboard. You’ll learn how to setup your tracking to observe behavioral events coming through your websites in GA4,...
The world today is more digital because of the Coronavirus. Most of us are now working from home, purchasing most of our products online and even experiencing entertainment and social connections digitally because of social distancing. What are the implications of all...
It’s common for brand marketers to overlook mobile website optimization. You might prioritize your advertising strategy over optimizing your mobile web speed, for example.But, what if you knew that you had the opportunity to increase revenue by up to 10% with only a...
In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar, Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and...
Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing,...
In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We cover everything from strategic planning, to testing and even landing page development. This is the third episode in our series about CRO...
The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success. At Digital Dames,...
How do you convert more website visitors into customers? Is your revenue not scaling with your ad spend? Are you trying to figure out why people are abandoning your mobile app or website? In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus CRO...
