TIPS & TOOLS

9 Name Brand Websites Built with WordPress

9 Name Brand Websites Built with WordPress

Wordpress was founded in 2003 and and powers more than 75 million websites. It’s the the most popular CMS in the world. More than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments...

12 Essential Elements Every Homepage Should Have

12 Essential Elements Every Homepage Should Have

You never get a second chance to make a first impression which is why your homepage is undoubtedly one of the most important pages on your website (updated in 2019). Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of...

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How To Prepare For Google Page Experience Update May 2021

How To Prepare For Google Page Experience Update May 2021

If you're looking for information regarding the Google page experience update announced in 2021, you've come to the right place. Watch the video above for tips on how to ensure that your website is optimized using the most update to date best practices. Below is the...

What Is a Good Conversion Rate? See Breakdown by Industry

What Is a Good Conversion Rate? See Breakdown by Industry

“Conversion rate” means everything in marketing. It is the goal of all marketing efforts. The calculation is simple: The percentage of successes from all possibilities. The above definition for conversion rate may sound vague, so here are some examples If your website...

What Is Statistical Significance and Why Is It Important

What Is Statistical Significance and Why Is It Important

What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it's critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are attributed...

How to Determine Sample Size in A/B Testing

How to Determine Sample Size in A/B Testing

How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...

Mani Obrien

Mani Obrien

Senior Data Architect

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