TIPS & TOOLS

Is SEO Worth it?

Is SEO Worth it?

Is SEO Worth it for Small Businesses? Marketing budgets are under intense scrutiny right now, as businesses around the world and in a range of sectors tighten their belts. If you are involved in digital marketing, you need to be able to demonstrate the value of the...

What Is a Good eCommerce Conversion Rate?

What Is a Good eCommerce Conversion Rate?

What Is a Good eCommerce Conversion Rate? Are you looking at your conversion rates for landing pages and your eCommerce site overall wondering if they are good enough? You’re not the only one! The majority of eCommerce business owners have a conversion rate they would...

How to Increase Conversion Rates on Shopify

How to Increase Conversion Rates on Shopify

How to Increase Conversion Rates on Shopify The Shopify platform is wildly successful, but how do you go about improving conversions? Customers love Shopify. In fact, not only has Shopify managed to become one of the world's top e-commerce platforms, attracting...

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7 Blockchain Trends that will Affect the Future of Business

7 Blockchain Trends that will Affect the Future of Business

In this episode of Digital Dames’ mar tech podcast Conversion Path we’re talking about 7 Blockchain trends that will affect the future of business. Listen in to learn about: Supply chain transparency Tokenization Financial transformation Cryptocurrency Decentralized...

The Future of the Web: Can Blockchain Change the World?

The Future of the Web: Can Blockchain Change the World?

In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus on Web 3, specifically, the blockchain, cryptocurrency and NFTs and in this episode we are talking all about the future of the web.   Listen in to learn about: Blockchain &...

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

Many law firms fail to make their marketing campaigns work to support the multiple stages of the client's journey to the consultation. However, most successful law firms use one of the most profitable strategies, PPC (pay-per-click), for their marketing approaches....

Mobile App Tech Must-Haves (A Roundup Of Our Go-To Mar-Tech Tools)

Mobile App Tech Must-Haves (A Roundup Of Our Go-To Mar-Tech Tools)

Welcome to another episode of our mar-tech podcast Conversion Path. In this episode we are talking about our favorite tech and unveiling our go-to favorites for behavioral analytics, data, marketing and beyond. Listen in to get a "peek behind the curtain" to learn...

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