TIPS & TOOLS

What Makes a Really Good App

What Makes a Really Good App

In this episode of Digital Dames; martech podcast Conversion Path we are talking about the features of what makes a good app, both from a user design perspective, and more importantly, from a data and analytics perspective.   Listen in to learn about: Analytics...

Is SEO Worth it?

Is SEO Worth it?

Is SEO Worth it for Small Businesses? Marketing budgets are under intense scrutiny right now, as businesses around the world and in a range of sectors tighten their belts. If you are involved in digital marketing, you need to be able to demonstrate the value of the...

What Is a Good eCommerce Conversion Rate?

What Is a Good eCommerce Conversion Rate?

What Is a Good eCommerce Conversion Rate? Are you looking at your conversion rates for landing pages and your eCommerce site overall wondering if they are good enough? You’re not the only one! The majority of eCommerce business owners have a conversion rate they would...

How to Increase Conversion Rates on Shopify

How to Increase Conversion Rates on Shopify

How to Increase Conversion Rates on Shopify The Shopify platform is wildly successful, but how do you go about improving conversions? Customers love Shopify. In fact, not only has Shopify managed to become one of the world's top e-commerce platforms, attracting...

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Five Essential Components of your CRO Data Strategy

Five Essential Components of your CRO Data Strategy

The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success. At Digital Dames,...

7 Blockchain Trends that will Affect the Future of Business

7 Blockchain Trends that will Affect the Future of Business

In this episode of Digital Dames’ mar tech podcast Conversion Path we’re talking about 7 Blockchain trends that will affect the future of business. Listen in to learn about: Supply chain transparency Tokenization Financial transformation Cryptocurrency Decentralized...

The Future of the Web: Can Blockchain Change the World?

The Future of the Web: Can Blockchain Change the World?

In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus on Web 3, specifically, the blockchain, cryptocurrency and NFTs and in this episode we are talking all about the future of the web.   Listen in to learn about: Blockchain &...

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