Is SEO Worth it for Small Businesses? Marketing budgets are under intense scrutiny right now, as businesses around the world and in a range of sectors tighten their belts. If you are involved in digital marketing, you need to be able to demonstrate the value of the...
Mobile App Marketing: The Impact of iOS 14.5 Apple App Tracking Transparency Wow! Apple has rolled out its new privacy/consent updates with iOS 14.5 giving consumers more control over what data they share with mobile apps. What does this mean for mobile app marketing?...
What Is a Good eCommerce Conversion Rate? Are you looking at your conversion rates for landing pages and your eCommerce site overall wondering if they are good enough? You’re not the only one! The majority of eCommerce business owners have a conversion rate they would...
How to Increase Conversion Rates on Shopify The Shopify platform is wildly successful, but how do you go about improving conversions? Customers love Shopify. In fact, not only has Shopify managed to become one of the world's top e-commerce platforms, attracting...
If you're looking for information regarding the Google page experience update announced in 2021, you've come to the right place. Watch the video above for tips on how to ensure that your website is optimized using the most update to date best practices. Below is the...
“Conversion rate” means everything in marketing. It is the goal of all marketing efforts. The calculation is simple: The percentage of successes from all possibilities. The above definition for conversion rate may sound vague, so here are some examples If your website...
What Is Statistical Significance and Why Is It Important? When you are conducting A/B testing in marketing, it's critical for you to understand statistical significance because this information helps you understand whether the results of your experiment are attributed...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today's video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for a...
Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing,...
In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We cover everything from strategic planning, to testing and even landing page development. This is the third episode in our series about CRO...
The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success. At Digital Dames,...
How do you convert more website visitors into customers? Is your revenue not scaling with your ad spend? Are you trying to figure out why people are abandoning your mobile app or website? In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus CRO...
In this episode of Digital Dames’ mar tech podcast Conversion Path we’re talking about 7 Blockchain trends that will affect the future of business. Listen in to learn about: Supply chain transparency Tokenization Financial transformation Cryptocurrency Decentralized...
