The first critical decision in launching your website for the first time is selecting a great domain name. We highly recommend this article by Entrepreneur, "Do's and Don'ts of Securing a Domain Name." Here are the six best practices highlighted in the article, but be...
Here are the steps to successfully launch your business online We have more than 20 years combined experience building and launching websites. But that doesn't mean we don't remember how overwhelming it felt in the very beginning of our journey! If you’re just getting...
How to Conduct an Effective A/B Test An A/B test is also called split testing. This is a way to test if a variation of a website, app, or email will get better results than the original. Businesses leverage split testing to reach specific business goals. Whether it’s...
How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...
With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today's video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for a...
In today's Lunch & Learn video, we will talk about the things that you need to know about the new Google Analytics 4, released in October 2020. We will cover many topics that will help make it easier for you to get to know and set up Google Analytics 4 with Google...
In today’s Lunch and Learn video, let’s talk about the recent massive update that Google announced in October 2020. We will explore and look closely at all the interesting new features Google Analytics 4 has to offer versus Universal Analytics. Unsure how to set up...
Senior Data Architect
