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How to Determine Sample Size in A/B Testing

How to Determine Sample Size in A/B Testing

How to Determine Sample Size in A/B Testing Marketing experimentation (also known as A/B testing or split-testing) should be cornerstone of your digital marketing efforts today. Determining the right sample size is crucial to ensure you are making decisions based on...

How to Setup Conversion Goals in Google Analytics 4

How to Setup Conversion Goals in Google Analytics 4

With the new version of Google Analytics 4 (also known as GA4), the way that you report and view your data is now made easier! In today's video, we will show you how you can set up your conversion goals. Need help with your analytics setup? 👉 Reach out to us for a...

How to Update Google Analytics 4 with Google Tag Manager

How to Update Google Analytics 4 with Google Tag Manager

In today's Lunch & Learn video, we will talk about the things that you need to know about the new Google Analytics 4, released in October 2020. We will cover many topics that will help make it easier for you to get to know and set up Google Analytics 4 with Google...

Discover What’s New About Google Analytics 4

Discover What’s New About Google Analytics 4

In today’s Lunch and Learn video, let’s talk about the recent massive update that Google announced in October 2020. We will explore and look closely at all the interesting new features Google Analytics 4 has to offer versus Universal Analytics. Unsure how to set up...

Jaclyn Hawtin

Jaclyn Hawtin

Senior Data Architect

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