"The best investment our company has made on analytics" - Benzapp, Bob Martin
Google Analytics is a web analytics tool that provides businesses with insights into their website traffic and marketing effectiveness. One of the key features of Google Analytics is the use of dimensions, which are attributes or characteristics of your data.
At Digital Dames we believe that Black Lives Matter. We have always held women, minorities and otherwise disenfranchised communities near to our hearts as we grow this company. With that, we recognize that there is much unlearning to do in order to unpack our own...
The world today is more digital because of the Coronavirus. Most of us are now working from home, purchasing most of our products online and even experiencing entertainment and social connections digitally because of social distancing. What are the implications of all...
E-commerce has become an essential part of modern business, and tracking and analyzing online sales data is crucial for success. Google Analytics is a powerful tool for monitoring website traffic and user behavior, but its basic e-commerce reporting features may not...
Conversion rates are a critical metric for businesses that want to succeed in the digital age. Whether you're selling products online, generating leads, or promoting your brand, your conversion rate is a measure of how effective your website and marketing campaigns...
As a business owner or marketer, one of your primary goals is likely to increase conversion rates. Conversion rates represent the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a...
Improving your conversion rates can make or break your business. After all, you could have a groundbreaking product or service, but if you're unable to convince potential customers to take action, all your hard work will be for nothing. As a savvy business owner,...
Looking to increase your profits? If so, you'll want to consider conversion rate optimization (CRO). This powerful strategy involves optimizing your website and marketing materials to improve user experience and encourage more purchases. By implementing CRO tactics,...
