Increase qualified leads to your website via paid search

“We spent half of our budget and got the same amount of leads, but better-qualified with a higher closing ratio.”

Erin Ronstadt, Ronstadt Law
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Our profit focused Google Ads experts have helped 100s of companies turn wasteful ad spend into sustained profitability.

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Real world case study for OPR Disability Law.

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Soup to Nuts Google Ads Management

Human-centric day to day Google Ads management with a sophisticated helping of high-level automation. Our experience with hundreds of individual Google AdWords accounts has given us the time to perfect our craft.

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Our Approach to Google Ads Management

Human-centric day to day Google Ads management with a sophisticated helping of high-level automation. Our experience with hundreds of individual Google AdWords accounts has given us the time to perfect our craft.

Research & Discovery

You talk, we listen. We want to learn as much about your business as possible, including the intricacies of your target audience, your profit margins, and the lifetime value of your customers.

Competitive Research

We come to the table with a healthy respect for the competition. Not only do we take the time to really understand your industry and who the different players are, we also use industry-leading software to research and analyze the digital advertising footprint of your competitor campaigns.

Complete Account Analysis

The most valuable asset available to us is your historical account data. We’ll parse through this vast amount of data in search of valuable trends that will guide our strategy. Google Ads management without a deep historical and competitive analysis is simply not doing the job right.

Strategy & Campaign Build

We take all of our research and analysis and translate it into an effective PPC strategy. With unrivaled attention to detail, we’ll construct campaigns that maximize profitability and are enabled to scale.

Optimize Grow Repeat

As your Google Ads campaign performance data rolls in, we will make changes and pivot where necessary. We’ll bring a proactive approach as we A/B split test new ideas and seek new opportunities for growth. Every client that comes to us for ads management can see enormous improvements in their ROI if their campaigns were thoughtfully and analytically optimized.

43% savings in ad spend, 45% savings in cost per lead, 24% increase on landing page conversion rate

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CLIENT TESTIMONIALS

“The Digital Dames are extremely accountable and data-driven in their approach and continually exceed my expectations.”
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Beyond a “set-it and forget it” approach

Google Ads (PPC advertising, which also includes Bing Ads) is the most profitable and popular form of online advertising. It’s also complex, ever-changing and time consuming.

We’ve assembled an in-house team of industry experts who have the Google Ads and Bing Ads management skills and expertise to manage complex PPC campaigns.

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Free Google Ads Audit

Get personalized recommendations for better ROI on Google Ads

Complete the form below and we will coordinate with you to get access to your Google Ads account for audit.

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Schedule a Free Strategy Session

Together let’s review your current Google Ads goals and challenges, and map out a game plan for growth.

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Google Ads FAQS

How does Google Ads generate responsive search ads?

There are really two ways to answer this question. How much are incremental increases in your search position worth to your business? And what is the cost alternative if you don’t invest in SEO?
The best way to determine if SEO is worth doing for your business is to use this equation to calculate the the value you could generate with a better position

Keyword search volume * expected click-through rate * average conversion rate * average order value

With these values you can assess the cost of SEO against potential ROI over a couple of years investment.

Click here to read more about how to calculate your SEO profit projections for your business.

Which is a best practice for optimizing a landing page for Google Ads?

SEO stands for search engine optimization. SEO basically helps your website rank higher on search engines like Google and Bing. the main difference between SEO and paid advertising is that SEO is concerned with what is called your organic raning, this means you don’t have to pay for advertsiging space to the search engine to show up. The way you do this is by creating engaging content and optimizing it so that search engines like Google place it toward the top of the search results page when someone is using their search engine.

Which is a benefit of advertising online with Google Ads?

The top 5 ways to improve your SEO are:

  1. Improve your site speed. Your site speed has an impact on both your search engine ranking as well as your bounce rate. If your site takes more than 3 seconds to load, 40% of people will abandon it and your search ranking will be negatively impacted.
  2. Produce high quality content. The better content tha you have, the more engaged your users are going to be and will spend more time on your site, which will lead to better search engine rankings.
  3. Optimize your images. First and foremost make sure that all of your images have the right file format and size. They need to bc compressed for web for fast loading speeds. Second if you are strategic with your imagery you can sneak keywords into the titles and descriptions. Just make sure that they actually make sense, you need to actually refelect what is in the image abiding by accessability standards. Remember that search engines today use computer vision, that means they know what is actually in the image, so if your meta image info does not make sense you will get dinged.
  4. Break up your page content with title tags. Your title tags tell the search engines what is the most important content on the page. This is where you want to use variations of your primary keywords starting with <h1> tag, and then going down the page with <h2><h3><h4> and <h5> tags. They look somethinglike this. (notice here the title of this image it: ‘title tag example’
    title tag example
  5. Start blogging. Blogging is the best way to establish consistent fresh engaging content for your website and establish rapport with your user base.
How much are you charged for a click on your Google Ads ad?

On page SEO looks at what your site or what your page is about. First it’s about the way you approach your SEO strategy for that particular page which guides the way you plan out your content. The best way to approach this strategy is to always focus on a single keyphrase. If you try to optimize the page for multiple terms the search algorithms will get confused and won’t be able to figure out what you are optimizing for. Then you optimize the content for that keyphrase and associated keyphrases for support. The other part of on page SEO is the backend coding. These should be covered for on-page SEO.

 

  • Title Tags
  • Headings
  • URL Structure
  • Alt Text For images
  • Fast loading pages
  • Mobile Friendliness
  • Page Content
  • Internal Linking
  • Schema Markup
  • Social Tags
  • Core Web Vitals
  • Page Experience
How does Google Ads work?

Off-page SEO is everything you do outside of your website. It really reflects how authoritative and popular your site is. The job of off page SEO is to build the trust and reputation of your website from the outside. It should include:

  • Inbound Links
  • Social Media Marketing
  • Guest Blogging & Guest Posting
  • Unlinked Brand Mentions
  • Influencer Marketing
How much do Google Ads cost?

Off-page SEO is everything you do outside of your website. It really reflects how authoritative and popular your site is. The job of off page SEO is to build the trust and reputation of your website from the outside. It should include:

  • Inbound Links
  • Social Media Marketing
  • Guest Blogging & Guest Posting
  • Unlinked Brand Mentions
  • Influencer Marketing
How can Google Ads help you advance your business goals?

Off-page SEO is everything you do outside of your website. It really reflects how authoritative and popular your site is. The job of off page SEO is to build the trust and reputation of your website from the outside. It should include:

  • Inbound Links
  • Social Media Marketing
  • Guest Blogging & Guest Posting
  • Unlinked Brand Mentions
  • Influencer Marketing
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