How to Use Google Analytics 4 Debugger Tool to Figure Find Behavioral Events

Nov 21, 2020 | TIPS & TOOLS, THE FUTURE OF...

In today’s Lunch & Learn video, we explore the new convenient tool that will help you to track your event data in the new Google Analytics 4 (GA4) dashboard. You’ll learn how to setup your tracking to observe behavioral events coming through your websites in  GA4, including how to and be able to label conversions as you need to without using developer tools, or other complex technical tools on top of your websites or web apps.

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Watch the video featuring Google Analytics GA4’s debugger tool, and read through the transcript below.

Hi, this is Jaclyn here from Digital Dames. I’m just going to walk you through really quickly, this really cool new tool on the Google Analytics 4 our system. And talk about how you can use this debugger tool to figure out what behavioral events are coming in through your websites or web apps, mobile apps, that sort of a thing.

This is what the new interface looks like. You have all of your options here on the left-hand side and all the way at the bottom is this thing called debug view. This is a really convenient way to look at your user behavior in a live view to see how different events are labeled as they come into the system without having to like use the developer tools or other tools on top of your website or web app to figure those things out.

So let me show you what I mean. You can see here there’s already a couple of events happening on this side, so let’s just like refresh this page. This is the website that we’re working with. Let’s scroll down and we’re going to click one of these buttons down here and see how that looks when it comes through. Let’s click this button, go back to Google Analytics over here.

So you see an event of page view came through down here, user engagement and event of page view. We should see, we have sessions start over here. We should see the button clicks come through in a second here. User engagement, a little bit of a delay.

Here we go. So premium course button, and we’ve already actually in another video previously labeled this as a conversion. So that’s why we’re seeing it come through like this, but this is just so much easier to get your event data for those of you that are requiring this information to set up your conversions and that sort of a thing or track this information through other systems.

This wasn’t available through the Google Analytics dashboard previously and it’s just going to be super helpful. I’m going to see this in real-time and then be able to label everything as conversions as you need to. So that’s it. I hope this video was helpful for you and have a great day.

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Post Contributors

Jaclyn Hawtin

Jaclyn Hawtin

Senior Data Architect

Over a decade of experience in product management, devops, startups, and agile methodologies. Track record of simplifying complex technical processes for cross-functional teams. Proficient in user centered design, UX, IX, UI, IA, user research and data analytics for responsive web, mobile and tablet applications. Incredibly adaptable, fluent with both people and machines.

Mani O'Brien

Mani O'Brien

Conversion optimization manager

Mani is a senior marketing manager with roots in storytelling. She nerds out on everything data, technology, human behavior and design. Chat with her about UX/UI, marketing funnels, conversion and goal tracking, marketing experimentation and astrology (she’s a Virgo Sun, Aries Rising).

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