Graphic Design Trends 2023

Dec 30, 2022 | THE FUTURE OF..., TIPS & TOOLS

8 Graphic Design Trends 2023

What’s cool in graphic design is always changing is always evolving. Especially now, keeping in sync with all of the rapid technological and social shifts.

This means if you want to stay relevant to your audience, you need to stay informed and keep your design edgy.

In this article we will cover the top 8 design trends that we see emerging for 2023 that we plan to incorporate into our client projects this year.

 

Motion Graphics

Design Trend 1: Motion Graphics

Recently we have been seeing motion graphics popping up everywhere. This is definitely largely due to TikTok’s disruptive influence.

As brands flocking to the platform in hopes of capitalizing on its vast, highly engaged user base, so have graphic designers. From social feeds to UX designs, we’re going to be seeing a lot more of these interactive designs in the future.

We expect to see top brands continue to build identity through movement in 2023. Now is the time to replace your boring static images with cool short-form video content instead.

Screen Shot 2022 12 30 at 9.10.07 AM

Design Trend 2: Bold Brightly Colored Shapes

It was onlyA few years back that geometric shapes designs were popular — as brands utilized these graphics to draw attention without distraction.

Ans now these bold shapes are making a comeback. The main difference today is that more organic, abstract and rounded.

You can see this influence in the updated designs of companies Trello, Slack and HubSpot.

ai generated image

Design Trend 3: AI Generated Art

Have you had the opportunity experiment with the new tool, you’re missing out: OpenAI’s DALL-E 2.  This technology is empowering people to express themselves in new ways which. canbe seen in the mass numbers. of social images and memes generated by this new teach.

Regardless of the controversy on copyrights to content to the replacement of human creativity, this trend is here to stay. Brands like Microsoft and Notion have even released their own design tool set that features an integration with DALL-E, we will definitely be seeing more of this AI  art in the new year. 

Need new creative assets for 2023? Definitely try out DALL-En!

Screen Shot 2022 12 30 at 9.43.51 AM

Design Trend 4: 3D

3D is the nw 2D. With more advanced graphic toolsets it’s much easier today to create in 3D. We are seeing brands like: Later, IBM, Adobe and Intel to na me a few using using 3D more and more. 

This year we expect tosee lots of 3D in logos and typography influenced by the increase in immersive experiences. 

inclusive art

Design Trend 5: Inclusive Art

As brands become more aware of the importance of representation, they are increasingly adopting inclusive design practices to show their audiences that everyone is seen and valued. In 2023, we can expect to see a shift towards more progressive visuals that go beyond simply featuring ethnically diverse icons or pride month ads.

Instead, there will be a focus on incorporating gender diverse imagery (checkout pinterest), indigenous representation (like in Sephora’s campaign featured above), and designs that are accessible to people with disabilities (see mastercard example). By prioritizing inclusive visuals, brands can differentiate themselves and demonstrate their commitment to diversity. This is something that is important not just for the current year, but for the long term as well. Your audience will appreciate your efforts to be inclusive and welcoming to all.

Screen Shot 2022 12 30 at 9.57.45 AM

Design Trend 6: Surrealism

 As we emerge from the restrictions of the pandemic, there has been a trend towards surrealist and maximalist aesthetics, with larger-than-life, psychedelic images and reality-bending elements.

From Coca Cola’s graphics to Adobe’s social media feed, we can expect to see visual storytelling reaching new heights in 2023.

This is a departure from the minimalism and realism that have dominated in the past, and it’s a chance for designers to push the boundaries and create bold, imaginative designs that defy the rules of physics and whitespace. If you want to make an impact with your designs in 2023, now is the time to be daring and go big or go home. You might find inspiration in the top graphic design trends for the year ahead.

colorful retro designs

Design Trend 7: Colorful Retro Designs

One of the ways that the pandemic has impacted the design world is through the resurgence of 90s throwback and vintage styles. Brands like MTV, Google, and Later have embraced this trend as a way to tap into our nostalgicie for a simpler, more familiar time. From the popularity of sharing Little Miss ____ sketches on social media to the use of retro aesthetics on packaging and other designs, we can expect to see more nostalgicie in design in the coming months.

As a designer, you can tap into this trend by looking to the past for inspiration and incorporating elements of nostalgia into your designs. After all, who doesn’t love a chance to reminisce and relive some of our favorite memories?

virtual reality graphics

Design Trend 8: Virtual Reality

Despite some setbacks in the virtual reality market, companies all over the world have been investing in Web3 and the growth of the virtual reality industry has been significant in recent years. As a result, designers are creating futuristic designs that showcase a forward-thinking sensibility.

From Intel’s commercials to Zendesk’s social media posts, brands are embracing the art of immersive experiences. We can expect to see a surge in designs featuring Blade Runner-inspired imagery, liquid gradients, 3D components, and neon color palettes in the coming months.

If you want to tap into this trend, you don’t have to be an expert in blockchain technology. You can try incorporating neon accents or futuristic fonts into your designs to give them a futuristic edge.

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Post Contributors

Jaclyn Hawtin

Jaclyn Hawtin

Director of Technology

Over a decade of experience in product management, devops, startups, and agile methodologies. Track record of simplifying complex technical processes for cross-functional teams. Proficient in user centered design, UX, IX, UI, IA, user research and data analytics for responsive web, mobile and tablet applications. Incredibly adaptable, fluent with both people and machines.

Mani O'Brien

Mani O'Brien

Director of Marketing

Mani is a senior marketing manager with roots in storytelling. She nerds out on everything data, technology, human behavior and design. Chat with her about UX/UI, marketing funnels, conversion and goal tracking, marketing experimentation and astrology (she’s a Virgo Sun, Aries Rising).

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