It’s common for brand marketers to overlook mobile website optimization. You might prioritize your advertising strategy over optimizing your mobile web speed, for example.But, what if you knew that you had the opportunity to increase revenue by up to 10% with only a slight increase in your mobile website load time? Instead of sending more traffic to your website, through website optimization, you can get the most out of the traffic you have already.
That’s exactly what Google and Deloitte observed in a recent study. By prioritizing mobile site speed, some brands saw an immediate increase in their average order value by up to 10% with improved mobile website load times.
By prioritizing mobile site speed, some brands saw an immediate increase in their average order value by up to 10% with improved mobile website load times.
Google and Deloitte monitored mobile website load times for 37 leading European and American brands across four industries including retail, luxury, travel and lead generation. The research was conducted for 30 days at the end of the year, providing what we can only guess is fantastic data during the critical holiday shopping season.
Their findings demonstrate that by increasing mobile website load times, brands saw two key benefits:
Better mobile load times got more customers to the checkout page
A decrease in page load times for mobile sites improved progression rates for every step of the purchase funnel for all brands surveyed.
Better mobile load time got shoppers to stay longer and purchase more
For retail sites every 0.1 second reduction in mobile site speed on average increases average order value by nearly 10 percent!
Read the full article by Google here and you can read their full findings by downloading the research report.
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