About
Conversion Path is a MarTech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message.
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Episodes
June 18, 2022
Ep. 12 -- Shopify Conversion Tips With Guest Brad Redding from Elevar
In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and independent local retailers through dynamic personalization. He’s helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk. In 2017, Brad founded Elevar which automates data collection and server-side conversion tracking for thousands of Shopify brands. You can find Brad sharing his knowledge on Youtube, the Elevar blog (getelevar.com), and his Conversion Tracking Playbook podcast.
May 11, 2022
Ep 11: 4 Steps To A Successful A/B Test
Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing, which is the cornerstone of any CRO program.
April 25, 2022
Ep 10: The Definitive List of Tools You Need for Conversion Rate Optimization
In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We will cover everything from strategic planning, to testing, to landing page development.
April 18, 2022
Ep 9: Five Essential Components of your CRO Data Strategy
The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success.
April 11, 2022
Ep 8 The Ultimate CRO Checklist - How Every Business Should Approach Conversion Optimization
How To Approach Conversion Rate Optimization As a Business: How do you convert more website visitors into customers? Is your revenue not scaling with your ad spend? Are you trying to figure out why people are abandoning your mobile app or website? In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus CRO - aka, Conversion Rate Optimization. Listen in to learn: The basics of conversion rate optimization Who is CRO for? What is a marketing funnel? How to define 'success' when it comes to CRO Where do you start when implementing a CRO program for your business? At what point in your business should you start implementing CRO? Our top tips for success in CRO based on hundreds for on-site and mobile app experiments The common CRO mistakes that businesses make, and how to overcome them
March 21, 2022
Ep 7 Seven Blockchain Trends that will Affect the Future of Business
7 Blockchain Trends that will Affect the Future of Business In this episode of Digital Dames’ mar-tech podcast Conversion Path we’re talking about 7 Blockchain trends that will affect the future of business. Listen in to learn about: Supply chain transparency Tokenization Financial transformation Cryptocurrency Decentralized identity management Blockchain-fueled AI Non-fungible tokens and the new patronage economy Resources and references: https://www.t-mobilemoney.com/en/home.html https://www.coindesk.com/business/2022/01/21/why-brazil-is-the-big-latin-american-bet-for-global-crypto-exchanges/#:~:text=Brazilians%20also%20prioritize%20crypto%20over,billion%20held%20in%20U.S.%20stocks https://www.nichanank.com/blog/2020/10/9/gray-space-in-the-middle https://www.techtarget.com/searchcio/feature/7-must-know-blockchain-trends
March 13, 2022
Ep 6 The Future of Web: Can Blockchain Change the World?
In this episode of Digital Dames’ mar-tech podcast Conversion Path we focus on Web 3, specifically, the blockchain, cryptocurrency and NFTs. Listen in to learn about: Blockchain & Environmental Accountability Supply Chain Accountability Decentralized & Sustainable Resource Management Next-gen sustainability monitoring, reporting and verification The Web 1 era deeply damaged the music industry - but will Web 3 save it? Positive aspects of NFTS and blockchain technology for artists, designers and creators Use Cases For Blockchain & Crypto Resources: https://hyperallergic.com/639180/a-feminist-manifesta-of-the-blockchain/ https://www.google.com/url?q=https://fortune.com/nfty-50/2021/beeple/&sa=D&source=docs&ust=1645741396058754&usg=AOvVaw1ORPXlWgh4qxr5vVehXZC7 https://www.cnbc.com/2021/02/28/230-million-dollars-spent-on-nba-top-shot.html https://deadline.com/2021/12/quentin-tarantino-nft-lawsuit-dismissal-motion-pulp-fiction-miramax-1234888031/#:~:text=Back%20on%20November%2017%2C%20the,hand%2Dwritten%20Pulp%20Fiction%20script. https://www.theverge.com/22833369/nike-rtfkt-nft-sneaker-shoe-metaverse-company
March 07, 2022
Ep 5 Web 3.0 - The Basics Of Blockchain Technology, Cryptocurrency and NFTs
In this episode of Digital Dames’ mar-tech podcast Conversion Path we are talking about Web 3 covering the basics of blockchain technology, cryptocurrency, NFTs and what it means for your business. Listen in to learn about: Blockchain Basics Cryptocurrency NFTs Decentralized Internet Power Dynamics Between Artists, Corporations and Consumers Future Business Outlook Links & Resources https://future.a16z.com/nft-canon/ https://www.weforum.org/agenda/2021/11/crypto-nft-women-cryptocurrency-space-blockchain-world/ https://www.google.com/amp/s/101blockchains.com/sell-nfts-on-shopify/amp/ https://andrewsteinwold.substack.com/p/-quick-overview-of-the-nft-ecosystem
February 25, 2022
Ep 4 Mobile App Tech Must-Haves (A Roundup of our Favorite Mar-Tech Tools)
In this episode we are talking about our favorite tech and unveiling our go-to favorites for behavioral analytics, data, marketing and beyond. Listen in to get a "peek behind the curtain" to learn about all of our favorite tech tools for mobile apps! We provide a round up of our go-to tech for marketing, behavioral analytics, customer data management, payment tracking and more. Get insider tech tips for managing: • Mobile app behavioral analytics • Business intelligence • AB testing • Customer data • Email/messaging tools • Deep linking • Payment tracking Conversion Path is a mar-tech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message. Resources mentioned in this episode ⭐️ Behavioral Analytics UX Cam VWO Optimizely One Signal UTM.io ⭐️ Visualization and Advanced Analytics Firebase Indicative Mixpanel Amplitude ⭐️ Business Intelligence Mode ⭐️ CDP/Data Warehousing Segment Amazon Redshift Google Big Query ⭐️ Messaging & Email Braze Klaviyo ⭐️ Revenue Tracking Revenue Cat Adapty Digital Dames services: https://digitaldames.io/services/ Free consultation with Digital Dames: https://digitaldames.io/get-a-quote/ Connect with Digital Dames Email: [email protected] Website: Digitaldames.io Social media Facebook: https://www.facebook.com/digitaldames Instagram: https://instagram.com/digitaldames Linkedin: https://linkedin.com/company/digitaldames YouTube: https://www.youtube.com/channel/UC6LfE_0yBaFK6UoqFH7K0MQ Tik Took: https://www.tiktok.com/@digitaldames
February 17, 2022
Ep 3 What Makes A Really Good App?
In this episode of Digital Dames' mar-tech podcast Conversion Path we are talking about the features of what makes a good app, both from a user design perspective, and more importantly, from a data and analytics perspective. Listen in to learn about • Analytics and event tracking • Data strategy • Standard event metrics every app needs • Design UX/UI basics • Our favorite heat mapping and user recording tools • Methods for testing your designs using data and tech Conversion Path is a mar-tech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message. Resources mentioned in this episode Rage clicking - watch our quick explanation on Instagram reels https://www.instagram.com/reel/CNqUQWDDtQ7/ Digital Dames services: https://digitaldames.io/services/ Free consultation with Digital Dames: https://digitaldames.io/get-a-quote/ Connect with Digital Dames Email: [email protected] Website: Digitaldames.io Social media Facebook: https://www.facebook.com/digitaldames Instagram: https://instagram.com/digitaldames Linkedin: https://linkedin.com/company/digitaldames YouTube: https://www.youtube.com/channel/UC6LfE_0yBaFK6UoqFH7K0MQ Tik Took: https://www.tiktok.com/@digitaldames
January 15, 2022
Ep 2 The Biggest Challenges For Mobile App Marketers in 2022 and How to Overcome Them
Conversion Path is a mar-tech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message. In this episode we are talking about the biggest challenges for mobile app marketers in 2022 and how to overcome them. Digital Dames CTO Jaclyn Hawtin and CMO Mani O'Brien each identify the top obstacle mobile app marketing will need to consider in 2022. Listen in to learn about: - How to enter this space with a "data mindset" - Setting up customer data platforms to ensure scalability - Sustainability and security for the application - Upgrading older technology for 2022 - Marketing attribution challenges - Apple's privacy policy and it's affect on applications in regards to ad tracking - Advice on building sustainable relationships with clients Connect with Digital Dames Email: [email protected] Website: Digitaldames.io Social media Facebook: https://www.facebook.com/digitaldames Instagram: https://instagram.com/digitaldames Linkedin: https://linkedin.com/company/digitaldames YouTube: https://www.youtube.com/channel/UC6LfE_0yBaFK6UoqFH7K0MQ Tik Took: https://www.tiktok.com/@digitaldames Resources mentioned in this episode: How much does it cost to build a mobile app? https://digitaldames.io/how-much-does-app-ux-ui-design-cost/ Mobile App Marketing: iOS 144.5 Apple's App Tracking Transparency https://digitaldames.io/mobile-app-marketing/ Digital Dames services: https://digitaldames.io/services/ Free consultation with Digital Dames: https://digitaldames.io/get-a-quote/
January 14, 2022
Ep 1 What To Think About Before Launching Your First Mobile App
In our first episode we are talking about what to think about before launching your first app. Listen in to learn about –Validating your app idea –Market research and trademarks –Where should you start? –Strategic planning around data –Security considerations –Key features of your minimum viable product aka MVP –What to look for in a development partner –How to think about time and costs Conversion Path is a mar-tech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message. Connect with Digital Dames Email: [email protected] Website: Digitaldames.io Social media Facebook: https://www.facebook.com/digitaldames Instagram: https://instagram.com/digitaldames Linkedin: https://linkedin.com/company/digitaldames YouTube: https://www.youtube.com/channel/UC6LfE_0yBaFK6UoqFH7K0MQ Tik Took: https://www.tiktok.com/@digitaldames Resources mentioned in this episode How much does it cost to build a mobile app? https://digitaldames.io/how-much-does-app-ux-ui-design-cost/ Digital Dames services: https://digitaldames.io/services/ Free consultation with Digital Dames: https://digitaldames.io/get-a-quote/
