analytics & data

How Digital Dames empowered Jetson AI with visibility into its entire marketing funnel

Summary

Digital Dames designed the analytics foundation for voice assistant technology company Jetson AI to track multiple user journeys through their online signup process as a way to understand how customers are signing up for a free trial of their software.

 

Our Roles

  • Analytics Strategy
  • Goal Tracking
  • Google Tag Manager and Google Analytics Design and Engineering
  • Cross-Domain Tracking for Single Page Web App 

 

About  Jetson AI

A voice AI platform for commerce based out of New York, Jetson allows businesses to enable customers to order anything by simply speaking to a smart speaker or mobile device using its intelligent voice commerce platform.

Pioneering the voice AI space, Jetson allows businesses to get up and running quickly with end-to-end voice AI solution that is sure to impress your customers looking to order products on Amazon Alexa and/or Google Home.

The Challenge

To enable Jetson AI to track every interaction point in their customers’ online checkout process, including button clicks, form completions and purchase confirmations tracked across multiple domains on a single-page web app.

Step 1

Step 2

Step 3

The Solution

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Audit & Goal Tracking Planning

Consulted with executive team to identify top KPIs & develop data strategy specific to their technology systems and marketing goals.

Coding The Data Layer

Implemented a custom data layer across both domains & setup goals to track not only the user journey but also marketing channels such as Google Ads.

Testing & Launch

Conducted debugging with live site and data layer. Executive team signed off on their ability to see the full marketing funnel.

Analytics Goals, Events & Tag Plan

Snapshot of the tag strategy designed for Jetson AI

Analytics Goals, Events & Tag Plan

Snapshot of the tag strategy designed for Jetson AI

Hard coded user goals for each audience in Google Tag Manager to track user interactions and unique marketing channels

Hard coded user goals for each audience in Google Tag Manager to track user interactions and unique marketing channels

Custom Development

Custom IDs added to each touchpoint on Jetson AI’s website to enable tracking across every interaction such as button clicks


Custom goals setup in Google Analytics triggered by the Google Tag Manager Events


Custom goals setup in Google Analytics triggered by the Google Tag Manager Events

Outcome

Jetson AI now has the infrastructure to accurately measure conversion rates at every step of their funnel from signup to ecommerce checkout. Their digital marketing team is empowered with the tools they need to make UI modification requests and better advertising decisions in order to convert more customers.

“Since the initial launch of our app, Digital Dames has helped guide our technology and marketing decisions, not to mention the actual implementation of cross-channel marketing campaigns for lead generation, nurturing and automation.

They bring strategic guidance to the table when it comes to actually measuring and setting up the right attribution model for our paid advertising campaigns.”


– Eric Waldman, Head of Product

Get Started

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