analytics & data

How Digital Dames Increased App Installs by 329% for KrackWins

Summary

Digital Dames optimized iOS app downloads via Apple Search Ads for KrackWins, ultimately reducing their cost-per-download by 69%.

This was achieved over a 6-month period through a three-prong strategy that included setting up the right data and goal-tracking foundation, split-testing ads & profile settings, and optimizing keyword bidding based on analytics.

 

Our Roles

  • Data & Analytics 

  • Optimization Marketing

  • Creative 

  • Ads Management (Bidding & Keywords)

  • A/B Testing Optimization 

 

About  KrackWins

Sports betting app KrackWins (iOS and Android) is founded by Billy “Krackman” Krackomberger who has made his living as a professional sports gambler for nearly three decades. 

He’s been a featured sports bettor featured on on ESPN, Gaming Today, and SiriusXM. The KrackWins sports betting app is the only place where you’ll find Krackman’s bets, posted at the same time he makes them himself.

The Challenge

KrackWins had ambitious growth goals, but no clear paid strategy to support it.  

Digital Dames was tasked to quickly ramp up and develop a paid strategy that increased downloads while decreasing costs.

The Solution

l

Analytics & Attribution

Consulted with KrackWins executive team to pinpoint their top KPIs and attribution model. Next, we engineered their data platforms to track app installs, free user signups and paid subscription signups down to the keyword level

Ads Optimization via A/B Testing

Conducted split a/b tests on ad copy and visuals across on Apple Search Ads to pinpoint the top performing ads based on click-throughs, downloads and free user signups

Bidding Optimization

We were able to segment keywords into specific ad groupings to maximize ad spend based on data analysis on KrackWins’ attribution reports

Analytics

With Google Analytics unified web and app analytics dashboard, we get a cross-device look at user behavior.

Google Analytics

App + Web

Atribution

Using Adjust, we are able to determine conversions down to the individual keyword-level.

Atribution

Using Adjust, we are able to determine conversions down to the individual keyword-level.

A/B Testing – Ad Copy

Example of ad copy tested using shorter language vs. copy driven by benefits and keywords

A/B Testing – Ad Visuals

Example of app store preview graphics. The “before” (control) group featured dark background. The “after” (test) group featured yellow background, photos of Bill, as well as a video to preview the app.

A/B Testing – Ad Visuals

Example of app store preview graphics. The “before” (control) group featured dark background. The “after” (test) group featured yellow background, photos of Bill, as well as a video to preview the app.

Creative

Snapshot at winning visuals of the Apple Search Ads previews.

We marry data with user psychology to creative work. The App Store Previews here include top performing keywords, social proof and benefits-driven ad copy.

Bidding Strategy

Through data analysis on our attribution reports, we were able to segment keywords into specific ad groupings to maximize ad spend.

Bidding Strategy

Through data analysis on our attribution reports, we were able to segment keywords into specific ad groupings to maximize ad spend.

Outcome

69% decrease

in cost-per-download

399% increase

impressions

237% increase

taps (ad clicks)

329% increase

monthly downloads

“Since the initial launch of our app, Digital Dames has helped guide our technology and marketing decisions, not to mention the actual implementation of cross-channel marketing campaigns for lead generation, nurturing and automation.

They bring strategic guidance to the table when it comes to actually measuring and setting up the right attribution model for our paid advertising campaigns.”


– Eric Waldman, Head of Product

Get Started

Are you ready to improve your marketing analytics? Reach out to us to start your own project.