Lead generation

How Digital Dames increased leads for peekaboo beans by 1,105%

Summary

Canadian childrenswear brand Peekaboo Beans achieved 1,105% return on investment generating 3,080 leads at $0.88 per lead and $42,000 in revenue via our conversion rate optimization partnership.

 

Our Role

Digital Strategy

Cross-Channel Advertising Execution & Management

 

About PEEKABOO BEANS 

Canada’s most successful direct sales childrenswear brand founded by Traci Costa in 2006 known for their comfortable, durable, stylish kids clothing. 

Target Audience:
Affluent mothers of young children age 0-10 living in the US and Canada

The Challenge

Attract 10,000 New Email Subscribers

Based on future modeling projections, the company needed 2,000 new customers to have a successful fourth quarter. JN Agency was asked to bring in more than 10,000 new email subscribers/prospective customers in less than two months while reducing the cost-per-lead to under $2.00.

The Solution

A Cross-Channel Guerilla Marketing Campaign

Over the course of 6 months we launched a cross-channel marketing campaign that included guerilla tactics targeting new prospective customers.

 

Guerrilla marketing tactics are unexpected and unconventional, potentially interactive, and target consumers in unexpected places and ways.

The secret to generating lots of leads quickly is to meet your target demographic where they spend time online and give them something to interact with that is about what interests them most.

 

R

Custom-Designed Personality Quiz

Tailored just for affluent mommies

100 DIGITAL ADS FOR FACEBOOK, INSTAGRAM & ADWORDS

More than 100 unique ads across social networks and search engines

100 DIGITAL ADS FOR FACEBOOK, INSTAGRAM & ADWORDS

More than 100 unique ads across social networks and search engines

23 LANDING PAGES

With A/B testing variations and a custom Facebook tab

12-Part AUTOMATED EMAIL SERIES

Branded and sent to subscribers based on user behavior

12-Part AUTOMATED EMAIL SERIES

Branded and sent to subscribers based on user behavior

COMPREHENSIVE REAL-TIME ANALYTICS SYSTEM

Enabling the company to view their campaign analytics in real time

The Results

%

1,105% increase in ieads (3,080 leads created)

%

decrease in cost-per-lead (at $0.88 per lead)

%

Return on investment ($42,886.17 revenue generated after a $500 ad spend)

JN Agency was simply terrific to work with. They are strong strategically, thorough in creating assessments of the brand, collaborative across the entire team, use a robust testing methodology and deliver results!

Sandy Spielmaker

Chief Sales Officer, Peekaboo Beans