Lead generation
Boosting ROI by 1,105% through marketing experimentation
Summary
Canadian childrenswear brand Peekaboo Beans achieved 1,105% return on investment generating 3,080 leads at $0.88 per lead and $42,000 in revenue via our conversion rate optimization partnership.
Our Role
Digital Strategy
Cross-Channel Advertising Execution & Management
About PEEKABOO BEANS
Canada’s most successful direct sales childrenswear brand founded by Traci Costa in 2006 known for their comfortable, durable, stylish kids clothing.
Target Audience:
Affluent mothers of young children age 0-10 living in the US and Canada
The Challenge
Attract 10,000 New Email Subscribers
Based on future modeling projections, the company needed 2,000 new customers to have a successful fourth quarter. We were was asked to bring in more than 10,000 new email subscribers/prospective customers in less than two months while reducing the cost-per-lead.
The Solution
A Cross-Channel Guerilla Marketing Campaign
Over the course of 6 months we launched a cross-channel marketing campaign that included guerilla tactics targeting new prospective customers.
Guerrilla marketing tactics are unexpected and unconventional, potentially interactive, and target consumers in unexpected places and ways.
The secret to generating lots of leads quickly is to meet your target demographic where they spend time online and give them something to interact with that is about what interests them most.
Custom-Designed Personality Quiz
Tailored just for affluent mommies
100 DIGITAL ADS FOR FACEBOOK, INSTAGRAM & ADWORDS
100 DIGITAL ADS FOR FACEBOOK, INSTAGRAM & ADWORDS
23 LANDING PAGES
12-Part AUTOMATED EMAIL SERIES
Branded and sent to subscribers based on user behavior
12-Part AUTOMATED EMAIL SERIES
Branded and sent to subscribers based on user behavior
The Results
%
1,105% increase in ieads (3,080 leads created)
%
decrease in cost-per-lead (at $0.88 per lead)
%
Return on investment ($42,886.17 revenue generated after a $500 ad spend)
Mani and Jaclyn are simply terrific to work with. They are strong strategically, thorough in creating assessments of the brand, collaborative across the entire team, use a robust testing methodology and deliver results!
