Data Driven Marketing & Experimentation

We transform data into knowledge to help you reach your marketing goals.

Data & Analytics

We design and engineer your digital measurement strategy to continuosly improve your KPIs. From GA reporting to forecasting tools and recommendation engines, we connect your data tools to make your analytics actionable.

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Engineering & Development

We build digital experiences that delight & engage your customers from websites to mobile apps, social experiences and more using the most cutting edge technology and AI solutions.

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Optimization Marketing

We design beautiful marketing experiences to optimize your customer journey, managing experimental campaign(s) and conduct ongoing iterative tests to maximize your ad spend.

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Creative

Storytelling is at the core of our creative approach. We capture your unique voice, and leverage our empathic skills to create shareable, functional, delightful branding and marketing experiences to attract your most loyal fans and customers.

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Data & Analytics

Data Ideation & Strategy

  • attribution modeling
  • KPI’s & analytics strategy
  • funnel planning
  • tools & analytics planning
  • data planning
  • workflow & systems design

Data Configuration & Implementation

  • custom data layer setup
  • Google Tag Manager setup
  • Google Analytics integrations
  • tag coding & tracking
  • conversion engineering
  • data flows & data wharehousing setup
  • quality assurance testing

experimentation, observation & hypotheses testing

  • testing roadmap and schedule
  • a/b & multivariate testing
  • funnel tracking
  • session recordings & heatmaps
  • on-page surveys
  • form analytics
  • end-to-end campaign management
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“Jaclyn has great communication skills and is very knowledgeable. Her team was thorough as well — they made sure the job was done right.” jetson.ai

 

OUR APPROACH

Where do I begin with conversion rate optimization?

Every organization’s needs are unique. Explore some of our case studies to see how we’ve helped our clients improve their marketing funnel through data strategy and conversion optimization.

CASE STUDY: JETSON AI

Empowering Jetson AI with visibility into its entire marketing funnel

CASE STUDY: OPR LAW

Increasing website conversions by 24% through conversion rate optimization

Engineering & Development

Websites

  • full stack website development
  • UI/UX design & experimentation
  • hosting & maintenance

Technology & Integrations

  • consulting
  • CRM integrations
  • custom APIs & webhooks

Digital Experiences

  • mobile apps
  • integrated
  • livestreaming
  • email
  • landing pages
  • forms
  • 1:1 experiencial
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“Digital Dames has been a fantastic growth partner for us. I love our website! Dames helped connect the dots between our brand and customers to create a lasting relationship.”

Kate Musall – Co-Founder Tovina Payments

 

OUR APPROACH

How do I get more more business through my website?

The cornerstone of your digital marketing strategy is your website. Read our case studies to discover how we apply data and design thinking to our web and mobile app development projects.

CASE STUDY: UMBRELLA TAXES

Improving website conversions by 380%

CASE STUDY: PK Beans

Using experimentation to create audience segmentation and drive branding decisions

Optimization Marketing

Paid Advertising

  • search engine ads (Google, Bing)
  • social media ads (Facebook, Instagram, LinkedIn…)
  • app store ads (Apple Search, Google Play)

Lead Generation

  • Advertising/marketing funnel
  • Lead capture forms
  • Landing pages

SEO

  • keyword research/monitoring
  • competitor keyword tracking
  • content marketing strategy
  • content creation & publication

Social Media

  • social strategey & consulting
  • influencer marketing strategy
  • affiliate program design
  • content style guides
  • social media attribution/analytics design
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“Digital Dames bring strategic guidance to the table when it comes to actually measuring and setting up the right attribution model for our paid advertising campaigns.”

Eric Waldmen – Head Of Product, Krackwins App

 

OUR APPROACH

Which advertising platform is best for me?

There are more places than ever to invest your ad dollars, thus, more difficult than ever to analyze return on investment.

CASE STUDY: KRACKWINS APP

Decreasing ad spend by 320% for KrackWins sports betting mobile app

CASE STUDY: PCLA

Increasing attendance by 24% for non-profit Parkinson’s Community Los Angeles for its annual art fundraiser

Creative

Advertising

  • social media
  • search
  • animated
  • banners/display
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Production

  • video
  • print
  • photo

Branding

  • brand architecture & positioning
  • identity systems & guidelines
  • art direction
  • voice, tone & messaging
  • digital communication consulting
Creative

“Digital Dames’ brand creative and strategic partnership not only helped us increase social engagement and reach our attendance goals, but also helped us elevate Living Artistically as one of our premiere annual fundraising events. It is a pleasure to work with this team!”

Sarah King – Communications Director, PCLA

 

 

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