What WordPress Theme is That? How to Find out What Theme a Site is Using

Oct 31, 2022 | TIPS & TOOLS

What WordPress Theme is That? How to Find out What Theme a Site is Using

WordPress is the most popular content management system on the planet, with the latest data telling us that 43% of all websites are built on the platform. And they’re not just blogs, as WordPress is known to power some of the largest news websites and a great majority of small business sites. It’s a versatile CMS capable of powering any type of webpage, from eCommerce to custom social networking sites.

WordPress is a vital skill for a web developer because many websites and projects utilize the platform. Perhaps one of the reasons it’s so popular is that WP developers don’t even have to learn how to code custom themes, as people have moved on to using themes and visual page builders to design their websites. This makes it possible for any tech-savvy individual to create a top-of-the-line website without learning even the basics of HTML and CSS.

How to Pick a WP Theme

Research from Scepter estimates that there are about 31,000 WP themes on the market, with more being released by the hour. So, choosing the right WP theme for your website can be challenging because of the sheer amount of options. Hence you must consider your needs and ignore all of those over-the-top demo templates. Stick with the features you need and a design you know will represent your brand appropriately.

Free and premium themes are available, so you can get started on a very low budget. However, if you struggle to find the right theme for your needs, there are a few ways to get inspiration.

Look at Similar Websites

If you run a drywall business, then look at what drywall companies in other cities are doing. What does their website look like? It’s wise to view websites belonging to the leaders in the industry, as they’re clearly doing something right. Pay attention to how their website forms look, what pages they have, their portfolio layout, etc. This will help you determine what features you should include on your own website and possibly give you valuable ideas that will help with your marketing plan.

Finding a Similar Theme

After analyzing your competitor’s websites, you may have found a few designs you really like. You can browse ThemeForest or the official wordpress.org theme directory to find a similar theme, although this can also be challenging. This is because many very different websites are actually using the same theme.

But wait, why do their websites look so different if they’re using the same theme? Page builders like Elementor, Beaver Builder, and even the standard Gutenberg builder allow you to create completely custom web pages. The theme is often only responsible for the website header and footer; even then, theme customizations can make it challenging to match someone’s exact design.

This is fine, though, because you don’t want to clone a competitor’s website; you just want to use a similar design and layout with your branding colors. However, in many cases, a web developer or new website owner will want to simply copy the same theme and plugins another website is using simply because they know it works well.

What WordPress Theme is That?

If you’re looking to find out what WordPress theme another website is using, then there are a bunch of easy ways to do it. We’ll go over the manual method first and then share some automated options for you to use.

First, get started by opening up Chrome or another browser of your choice, and then visit the website you like. Once the website loads, right-click on the page and choose “view page source.”

Screen Shot 2022 10 27 at 4.48.57 PM

A bunch of HTML code will show up, but don’t get intimidated. Hit CTRL+F to toggle a search bar. In the search bar, type in “wp-content/themes,” and you will discover which theme the website is using. The theme name will show up to the right of the text you just searched for.

Screen Shot 2022 10 27 at 4.49.18 PM

However, this method only tells you the theme folder name, which sometimes isn’t enough for you to determine the theme. Here is another method, a website called WhatWPThemeisThat provides you with a simple method. Go to their website, type in the domain name, and then they will display the theme details for you. This method is quick, easy, and anyone can do it.

Screen Shot 2022 10 27 at 4.46.33 PM

Once you find out what theme the website is using, you can visit the official website or theme marketplace to purchase and/or download it.

The Next Step

Now that you know which theme to use for your website, you can proceed to your WordPress backend and install it in the “Appearance” Settings. Every theme has its own set of customization options and comes with documentation that explains exactly how to design your website. Many themes even come with options to import their demos, making it easy for you to simply replace the demo content with your own. This is the best way to get the design you want without having to spend hours customizing the website and building out the pages.

If you’re having trouble, you can hire a freelancer or web design agency for help.

However, you can also consider how savvy you are with WP, as it’s a lot easier to create blog posts and update existing content than it is to create the pages from scratch. If you’re trying to match an existing website, then you can use a page builder like Elementor or DIVI to visually build out your pages without touching a line of code. It’s worth noting that these page builder plugins still take some time to get used to and require some practice.

There you have it; you can now answer “what WordPress theme is that” if ever asked. Web design agencies and freelancers can benefit greatly from this guide, as clients will often send example sites and ask the developer or designer to make something similar. Now, all you have to do is follow our simple steps above, and you’ll have the answer in less than a minute!


We hope you enjoyed reading this blog post

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Post Contributors

Jaclyn Hawtin

Jaclyn Hawtin

Director of Technology

Over a decade of experience in product management, devops, startups, and agile methodologies. Track record of simplifying complex technical processes for cross-functional teams. Proficient in user centered design, UX, IX, UI, IA, user research and data analytics for responsive web, mobile and tablet applications. Incredibly adaptable, fluent with both people and machines.

Mani O'Brien

Mani O'Brien

Director of Marketing

Mani is a senior marketing manager with roots in storytelling. She nerds out on everything data, technology, human behavior and design. Chat with her about UX/UI, marketing funnels, conversion and goal tracking, marketing experimentation and astrology (she’s a Virgo Sun, Aries Rising).

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