For example, a common dimension used in Google Analytics is the source of website traffic, which tells you where your visitors are coming from (e.g., search engine, social media, etc.).
By using dimensions, businesses can better understand the behavior and demographics of their website visitors, as well as the performance of their marketing campaigns. This can help companies to make more informed decisions about their online presence and marketing strategies. But what are dimensions, and which default traffic source dimensions does Google Analytics report for each website visitor? Keep reading to learn more.
What are Google Analytics Dimensions?
For example, if a business tracks the number of visitors to its website, the dimension could be the visitor’s location. This would provide information about where the visitors are coming from, such as the city, country, or region.
Many different dimensions can be tracked in Google Analytics, including demographics, interests, behaviors, and technology. These dimensions provide valuable insights into the characteristics of website visitors and can help businesses better understand their audience and tailor their marketing efforts to meet their needs.
Additionally, businesses can create custom dimensions in Google Analytics to track specific data that is relevant to their business. For example, a company could create a dimension to track the type of device that visitors are using to access the website, such as a desktop computer, tablet, or smartphone.
Businesses use dimensions in Google Analytics to provide insight that can help understand their website data and make informed decisions. By tracking the right dimensions, companies can use this information to help drive business growth and success.
Default Traffic Source Dimensions in Google Analytics
Source
For example, if a significant portion of your website traffic comes from social media, you may want to invest more resources into creating engaging content for those channels. On the other hand, if a lot of your traffic is coming from search engines, you may want to focus on optimizing your website for search engine optimization (SEO).
Medium
For example, if a lot of your traffic comes from email, you might want to spend more time on your email campaigns. Or, if you’re getting a lot of traffic from search engines, you might want to work on your website’s SEO. By understanding the medium of your website traffic, you can make better decisions about your marketing strategy.
Campaign
For example, if you see that a specific email campaign is bringing a lot of traffic to your website, you might want to replicate that success in future campaigns. Alternatively, if you notice that a particular social media campaign isn’t bringing much traffic, you might want to adjust your strategy for that platform.
Keyword
For example, if you see that a particular keyword is bringing a lot of traffic to your site, you might want to optimize your website for that keyword to attract even more traffic. Likewise, if you notice that a particular keyword isn’t bringing much traffic, you might want to adjust your content to include that keyword less often. Understanding the keyword dimension allows you to make more informed decisions about your website’s content and SEO strategy.
Referral Path
For instance, if you see that a certain page on another website is bringing a lot of traffic to your website, you might want to reach out to that website and see if they’d be willing to collaborate on a project. Or if you notice that a particular link on your own website isn’t bringing much traffic, you might want to adjust the placement or design of that link. The referral path dimension is helpful for making informed decisions about your website’s traffic and where to focus your efforts.
